Case study · Hub-and-spoke integration
Multi-platform consent architecture
Creating a consistent consent model across Salesforce, HubSpot B2C and Microsoft B2B platforms.
The challenge
Consent information existed across multiple business platforms and needed to remain consistent, auditable and transferable without creating unnecessary duplication.
The approach
- Designed a hub-and-spoke integration architecture.
- Defined how consent information was recorded and transferred between platforms.
- Focused on consistent data structures and clear system responsibilities.
- Used integration patterns that reduced unnecessary duplication and complexity.
Outcome
A cleaner and more consistent data estate with improved data quality, clearer ownership and reliable transfer of consent information.