Case study · Enterprise integration
Global enterprise consent & data integration
Designing a scalable data and integration approach for a consent solution supporting millions of users and tens of millions of data points.
The challenge
The solution needed to handle consent information at substantial scale while maintaining accuracy, consistency and auditability. Data needed to move reliably between the consent platform, middleware and enterprise CRM and marketing systems.
The approach
- Designed the underlying data and integration approach.
- Structured consent data so individual records and data points could be validated and reconciled.
- Integrated predominantly with Salesforce CRM and Salesforce Marketing Cloud.
- Applied validation and reconciliation processes to improve confidence in data quality.
Outcome
A scalable and auditable consent data flow capable of supporting high-volume operations while maintaining alignment with regulatory requirements.